Pureology Strength Cure Blonde Purple Shampoo 9 oz is a professional purple toning shampoo designed to neutralize unwanted yellow and brassy tones while strengthening damaged, bleached, highlighted, and color-treated hair. Its violet-pigmented formula helps maintain a brighter, cooler-looking blonde while gently cleansing strands and supporting hair weakened by chemical lightening and coloring.
Part of Pureology's Strength Cure Blonde collection, this shampoo combines purple toning pigments with strengthening and conditioning ingredients to help improve the appearance of damaged blonde hair. It is especially beneficial for platinum, highlighted, balayage, and pre-lightened hair that develops unwanted warmth between salon appointments.
Pureology's signature Antifade Complex® helps protect color vibrancy, while the strengthening formula helps leave fragile blonde hair feeling softer, smoother, and more resilient.
What It Does
Pureology Strength Cure Blonde Purple Shampoo combines cleansing, toning, and strengthening care in one professional formula.
Its purple pigments help counteract yellow and brassy tones, creating a cooler, brighter-looking blonde. At the same time, the Strength Cure formula helps support hair that has become fragile or damaged from bleaching, coloring, heat styling, and chemical processing.
It gently cleanses while helping maintain the tone, vibrancy, and overall appearance of blonde and lightened hair.
Key Benefits
- Professional purple toning shampoo
- Neutralizes unwanted yellow tones
- Helps reduce brassy-looking warmth
- Brightens blonde and highlighted hair
- Helps maintain cooler blonde tones
- Ideal for platinum blonde hair
- Excellent for highlighted and balayage hair
- Suitable for natural and chemically lightened blondes
- Helps strengthen damaged strands
- Helps reduce breakage
- Ideal for bleached and chemically processed hair
- Helps improve softness and manageability
- Enhances healthy-looking shine
- Features concentrated violet toning pigments
- Features Pureology's Antifade Complex®
- Helps protect professional color vibrancy
- 100% vegan
- Sulfate-free
- Professional salon-quality formula
- 9 fl oz / 266 mL
How to Use
Apply approximately a dime-sized amount of Pureology Strength Cure Blonde Purple Shampoo to wet hair.
Massage into the scalp and work through the lengths to create a rich lather. Allow the shampoo to remain on the hair for 1–5 minutes, depending on the desired level of toning, then rinse thoroughly.
Follow with Pureology Strength Cure Blonde Purple Conditioner for additional toning, strengthening, softness, and moisture.
For very light, platinum, porous, or heavily bleached hair, begin with a shorter processing time because porous strands may absorb violet pigment more quickly.
Keywords
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