Alterego Italy PrepEgo 0.0 Deep Cleansing Shampoo 33.8 oz is a professional pre-treatment shampoo designed to deeply cleanse the hair and remove buildup before salon services. Ideal for preparing hair for color, treatments, and chemical services while restoring a clean foundation.

What It Does
This deep cleansing shampoo removes impurities, excess oil, product buildup, and residue from the hair and scalp. With a pH of 7.0–7.5, it helps open the hair cuticle and properly prepare the hair for technical services like coloring, smoothing, and restructuring treatments.

Key Benefits
• Deeply cleanses hair and scalp
• Removes product buildup and excess oils
• Prepares hair for color and salon treatments
• Helps open the cuticle for better treatment absorption
• Professional salon formula
• Large 33.8 oz size for extended use

How to Use
Apply to wet hair and massage gently into the scalp and lengths. Rinse thoroughly and repeat if necessary. Follow with your desired salon treatment or color service. For professional use or pre-treatment preparation.

Keywords
Alterego Italy PrepEgo shampoo, deep cleansing shampoo, clarifying shampoo 33.8 oz, pre treatment shampoo, salon cleansing shampoo, professional hair prep shampoo, color prep shampoo, Alterego Italy hair care, pH balancing shampoo, deep cleanse hair shampoo