Goldie Locks Brilliant Blonde Purple Shampoo 8.45 oz is a hydrating violet toning shampoo designed to neutralize unwanted yellow and brassy tones in blonde, platinum, gray, silver, and highlighted hair. Its gentle formula brightens without leaving hair feeling dry or brittle, helping maintain luminous color, softness, and shine between salon visits.
What It Does
This purple shampoo deposits violet pigments to counteract unwanted warm and yellow tones while gently cleansing the hair. Its brightening complex features purple yam, blueberry, and sunflower seed oil, along with avocado oil and glycerin, to help maintain hydration and protect fragile, lightened hair.
Key Benefits
- Neutralizes unwanted yellow and brassy tones
- Brightens blonde, platinum, gray, and silver hair
- Helps maintain cooler tones between salon visits
- Hydrates and softens while cleansing
- Helps prevent a dull or dingy-looking blonde
- Contains purple yam and blueberry for violet pigmentation
- Sunflower seed extract provides antioxidant protection
- Avocado oil helps strengthen fragile, lightened hair
- Extension-safe and keratin-treatment friendly
- Safe for color-treated and lightened hair
- Sulfate-free and paraben-free
- Vegan and cruelty-free
How to Use
Apply to wet hair 2–3 times per week, or as needed to control brassiness. Massage thoroughly from roots to ends for even coverage. Leave on for up to 3 minutes for deeper toning, then rinse thoroughly. Follow with Goldie Locks Signature Conditioner.
Keywords
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