Shu Uemura Art of Hair Nendo Definer 2.5 oz is a professional defining hair pomade designed to create workable hold, piecey definition, and buildable texture with a silky matte finish.

Inspired by nendo, the Japanese word for clay, this styling pomade is ideal for creating textured, roughed-up, sculpted, or deliberately undone hairstyles. The moldable formula allows hair to be shaped and defined while maintaining enough flexibility to create anything from rebellious, piecey looks to smoother, more controlled styles.

Its matte finish makes it especially useful for anyone who wants noticeable texture and control without a glossy or wet-looking finish.

What It Does

Shu Uemura Nendo Definer helps define individual strands, build texture, and provide workable styling hold.

The pomade can be worked throughout the hair for a roughed-up, textured appearance or applied more selectively to individual strands for controlled definition and separation.

It leaves hair with a silky matte finish, making it ideal for piecey, sculpted, and textured hairstyles.

Key Benefits

• Provides workable styling hold
• Builds texture and definition
• Creates piecey separation
• Leaves a silky matte finish
• Helps sculpt and shape individual strands
• Ideal for textured and roughed-up hairstyles
• Can create rebellious, undone looks
• Can also create smooth, controlled definition
• Provides styling control without a high-shine finish
• Moldable texture allows versatile styling
• Can be applied to towel-dried or dry hair
• Contains Kaolin clay
• Professional salon-quality styling formula
• Suitable for creating sculpted and piecey styles
• 2.5 oz / 75 mL

How to Use

Apply a small amount of Shu Uemura Nendo Definer to towel-dried or dry hair.

Work the product through the hair with your fingers, shaping and defining individual sections to create the desired texture. Use throughout the hair for a roughed-up, piecey style or apply selectively to individual strands for a smoother, controlled finish.

Shu Uemura also notes that Nendo Definer can be blended or layered with other styling products to create customized textures and finishes.

Keywords

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